Amex Blue Box︎
Saul Bass inspired anthem video for American Express introducing “The Blue Box Values” Amex models their vision from. Created with a talented team at BrandNewSchool, the animation was a joy to make. Marrying 3D and 2D together we tell a very human story through graphic illustrations and sharp motion.
Role: Director and Designer
![](https://freight.cargo.site/t/original/i/684ca1b4cb3699a00f641a583bacecca0e9c8b810726f53a854c096334213c57/Amex_BlueBox_AR_03.jpg)
- Style & Alt Frames-
![](https://freight.cargo.site/t/original/i/82b7f09b568af3400653f2959ac923cc565598d9fba4add6d236c487e9d01e0a/Life-Style.jpg)
![](https://freight.cargo.site/t/original/i/d698cd958ffa7373b935887c03f87c50f09194d86175fa088890f945670e4dc0/Intro_02_B.jpg)
![](https://freight.cargo.site/t/original/i/76c0424fe3bbd5597c559c7f77593634f3a04e6e9e671e85a2594f9325f11a10/Intro_03_eyes.jpg)
![](https://freight.cargo.site/t/original/i/ba30d5b0de9d3c469d7d2a5d9b3938b17d8cc2c83c958213557d950d48cb7043/Amex_Puzzle_01.jpg)
![](https://freight.cargo.site/t/original/i/6a32259eb195f834a05defba70d7ff6b76751fa7098d1901c1e4d41c92302fdb/Amex_BlueBox_AR_04.jpg)
![](https://freight.cargo.site/t/original/i/8591695f599d73c935bc576cafe0a0b291949cb64d7d570689f2978d76547ad2/Intro_02_soundnotes.jpg)
![](https://freight.cargo.site/t/original/i/556651c20949ba434733a4427da6ce841402c3d8214110ceb5c037215fdc0785/Amex_Puzzle_02.jpg)
![](https://freight.cargo.site/t/original/i/49fbeb2ae0c2b183e343156661d367135216066f05900706b520904db5b0a65e/Amex_BlueBox_AR_02.jpg)
![](https://freight.cargo.site/t/original/i/71f9d379ffdedda2a383f0b65fdc411b6589b85bf1e72f7f08ad99612d98254d/Intro_04.jpg)
![](https://freight.cargo.site/t/original/i/2c1f0191e7130c8f1945b672661adc2d05f6b3317e1f50feb4a79e0ccd9dd207/Maze_02.jpg)
![](https://freight.cargo.site/t/original/i/4a158188ff1790138b68452d290db6d887c82f0285c3842221c4e08228b1278b/Amex_BlueBox_AR_06.jpg)
![](https://freight.cargo.site/t/original/i/84d7a30e21088336b418361fe14441319f652a62484f329a17e93357d19619e6/Amex_BlueBox_AR_Deliver_02.jpg)
![](https://freight.cargo.site/t/original/i/31bc1ace52c423c338625562ae4312bbae93e74bdf930848e55d2724c642f7b0/Familiar.jpg)
![](https://freight.cargo.site/t/original/i/41f7e296121fbcb6127a53339fdc4183a0d57e6cfa9bc8e6012fc4dcf3879e93/Amex_BlueBox_AR_Deliver_03.jpg)
- Type Treatments -
![](https://freight.cargo.site/t/original/i/82d7d7dc5e98472af2c87590fdac8aeb3bbf30f461282745ee3f6316baf2fc16/Amex_014.jpg)
![](https://freight.cargo.site/t/original/i/493f4685eb0c0efcdfed9da9c72d9c348d429f57cffb1981d7739aeb52ea1ac0/Respect-01.png)
![](https://freight.cargo.site/t/original/i/c60f0c873a470f5e3c8c6c8dabb9da2d1dd82b5df47fd116d10aa4d821f0b0e0/Amex_020.jpg)
![](https://freight.cargo.site/t/original/i/6a1988b1014a6029c8e34fba4121a3ca755970db24c074efce05c2561aad63d6/Communities-01.png)
![](https://freight.cargo.site/t/original/i/436b45dd30d92a2e7aca169771af2db82df0af874cc2fbebe2bdd1a349b1cc02/Make_it_great_v02-01.png)
![](https://freight.cargo.site/t/original/i/0ea42be9bfb269b12668f75c1458c7e288c8513c22739be45cc8ec78f9367aca/We_Win_As_Team_02.jpg)
![](https://freight.cargo.site/t/original/i/24d8adf15c957f025b5f7c029399349344a28b361fb01976d51cae230f5fc138/Make_it_great_v02-02.png)
![](https://freight.cargo.site/t/original/i/43c03f852733926279246b71fbfc1a301badd38d9611b384b26a0a6bc3e88715/type_diff-views_v02.png)
![](https://freight.cargo.site/t/original/i/0122a9e8a99394f21953a63e36398c5c54b7e58a52fb79e8cd9738e34472a210/Amex_BlueBox_AR_00.jpg)
![](https://freight.cargo.site/t/original/i/48e31ca3eec7953e89a72582bb33db698990051bd52bea1cb51471851575429f/Amex_BlueBox_AR_01.jpg)
![](https://freight.cargo.site/t/original/i/95b6e29ee1862926744ed9e10e2948386f96e8b366c2b152d65e23d50d1abcca/Amex_BlueBox_AR_02_B.jpg)
- Credits -
Art Director / Director: Andres Rivera Designers: Abigail Goh / Jesse Harp / Corey Langelotti
Seong Yeop Sim
Producer: Johnna MacArthur Animators: Peter Harp / Eddie Song / Olle Engström
Seong Yeop Sim / Deekay Kwon
ECD: Jonathan Notaro
Made at BrandNewSchool
Art Director / Director: Andres Rivera Designers: Abigail Goh / Jesse Harp / Corey Langelotti
Seong Yeop Sim
Producer: Johnna MacArthur Animators: Peter Harp / Eddie Song / Olle Engström
Seong Yeop Sim / Deekay Kwon
ECD: Jonathan Notaro
Made at BrandNewSchool