The goal was to create a long-form video showcasing not only Beyoncé but also a few star Peloton instructors, along with imagery indicating their inspirations and sources of power. The circle “portal” device is used as a container for stock footage, shot footage, and photography. You are ment to feel like you are traveling through a “tunnel” through each subjects world in a continuous seemless forward driving animation. This avoided the pitfalls of a regular edit and allowed us to add our own animation language throughout the circular motif. This was a fun project with tons of cut downs and remixes, all Bey approved as well (that's pretty neat)

Role: Creative Director

- Credits -

Creative Director: Andres Rivera
Art Director: Daniel Uribe
Producer: @kreestaina
Designers: Mercedes Affleck, Jordan Lyle , Justin Claus Harder, Emeric Trahand
Animation Leads: Gerald Mark Soto,
Mike Costabile
Animators: Yeop Sim, Anthony Kim, Tim Lingard
Editors: Eben Bull, Tylers Byrnes
Colorists: Mike Howell & Alex Jimenez
Audio Mixer: Fall on Your Sword
CCO: Jonathan Notaro
HoP: Johnna MacArthur

Made at Brand New School