PELOTON  X  BEYONCÉ

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The goal was to create a long-form video showcasing not only Beyoncé but also a few star Peloton instructors, along with imagery indicating their inspirations and sources of power. The circle “portal” device is used as a container for stock footage, shot footage, and photography. You are ment to feel like you are traveling through a “tunnel” through each subjects world in a continuous seemless forward driving animation. This avoided the pitfalls of a regular edit and allowed us to add our own animation language throughout the circular motif. This was a fun project with tons of cut downs and remixes, all Bey approved as well (that's pretty neat)

Role: Creative Director

     2022 Brooklyn, New York
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